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The following information is provided by the United States Sign Council.  So few people understand that a sign is advertising with the cheapest rates you will ever pay for advertising.  The cost of a sign may seem high to some if they veiw the purchase as buying an "object" and not for its advertising value, nor the workmanship effort to create their sign image.  The USSC shows how image is important, and compares the price of a sign per 1,000 exposures to other types of advertising media.  A well made sign to advertise your business is the best ad investment you will ever make.
 

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